Q6. Brand Attitude SUMMARY
sample size = 327; 80% confidence level
Column %
n
Coca Cola
Diet Coke
Coke Zero
Pepsi
Pepsi Light
Pepsi Max
Dislike6%29%19%14%26%18%
219661458560
Hate4%16%14%10%19%14%
145146346245
Neither like nor dislike14%19%20%31%27%25%
4662661018981
Love33%12%18%8%5%15%
1084058251750
Like42%23%24%37%12%24%
13775801204078
Don't Know0%1%5%1%10%4%
131623413
NET100%100%100%100%100%100%
327327327327327327