% | AAPT/Cellular One | New Tel | One-tel | Optus | Orange (Hutchison) | Telstra (Mobile Net) | Virgin Mobile | Vodafone | NET |
|---|---|---|---|---|---|---|---|---|---|
| Bureaucratic | 18% | 14% | 20% | 34% | 17% | 78% | 14% | 21% | 95% |
| Slow service | 23% | 22% | 38% | 38% | 26% | 45% | 20% | 24% | 95% |
| Friendly | 17% | 10% | 12% | 42% | 28% | 27% | 32% | 43% | 95% |
| Low prices | 18% | 12% | 21% | 38% | 38% | 14% | 36% | 35% | 99% |
| Fashionable | 11% | 10% | 11% | 33% | 36% | 21% | 37% | 52% | 96% |
| Unfashionable | 34% | 29% | 39% | 26% | 26% | 51% | 21% | 19% | 98% |
| Reliable | 10% | 6% | 6% | 47% | 12% | 64% | 9% | 45% | 98% |
| Here today, gone tomorrow | 16% | 36% | 88% | 4% | 14% | 2% | 14% | 3% | 99% |
| Good coverage | 4% | 2% | 2% | 35% | 7% | 72% | 4% | 43% | 98% |
| Network often down | 33% | 33% | 46% | 52% | 34% | 34% | 30% | 34% | 98% |
| The best phones | 10% | 9% | 10% | 44% | 22% | 39% | 15% | 44% | 85% |
| Conveniently located stores | 5% | 4% | 4% | 63% | 16% | 61% | 10% | 54% | 96% |
| High prices | 11% | 8% | 8% | 23% | 11% | 70% | 10% | 21% | 91% |
| Unreliable | 23% | 32% | 65% | 25% | 22% | 19% | 18% | 16% | 96% |
| Meet all my communication needs | 11% | 9% | 10% | 49% | 16% | 46% | 13% | 43% | 95% |
| Leaders in mobile phone technology | 11% | 8% | 8% | 45% | 20% | 58% | 12% | 44% | 95% |
| I like them | 14% | 12% | 13% | 49% | 26% | 37% | 23% | 50% | 98% |
| I hate them | 38% | 37% | 57% | 40% | 38% | 50% | 33% | 35% | 95% |
| Don't know much about them | 63% | 72% | 24% | 6% | 28% | 5% | 47% | 11% | 93% |
| NET | 94% | 93% | 98% | 98% | 95% | 99% | 94% | 98% | 99% |