% | Feminine | Health-conscious | Innocent | Older | Open to new experiences | Rebellious | Sleepy | Traditional | Weight-conscious | NET |
|---|---|---|---|---|---|---|---|---|---|---|
| Coke | 6% | 2% | 9% | 65% | 23% | 26% | 9% | 92% | 1% | 98% |
| Diet Coke | 57% | 59% | 23% | 22% | 9% | 5% | 24% | 15% | 76% | 92% |
| Coke Zero | 22% | 55% | 13% | 5% | 52% | 31% | 9% | 3% | 65% | 91% |
| Pepsi | 9% | 2% | 10% | 38% | 16% | 18% | 14% | 54% | 0% | 79% |
| Diet Pepsi | 61% | 58% | 43% | 9% | 16% | 4% | 30% | 3% | 76% | 95% |
| Pepsi Max | 10% | 31% | 7% | 6% | 50% | 45% | 6% | 4% | 41% | 87% |
| None of these | 10% | 17% | 30% | 9% | 12% | 16% | 39% | 3% | 6% | 57% |
| NET | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |