{"size":{"Width":635,"Height":515},"appearance":{"background":null,"padding":14,"font":{"family":"Courier New","size":10.0,"bold":false,"italic":false,"underline":false,"strikeout":false,"color":"rgb(0,72,168)"},"border":{"on":true,"size":0.0,"style":"solid","color":"#666"},"text":{"wrap":false,"hAlign":"left","vAlign":"top"}},"outputType":"TEXT","widgetStateDict":{},"wikiPageTitle":null,"outputs":{"text":"Principal Components Analysis\n\r\nInput: Correlation matrix\r\nMissing data setting: Use partial data (pairwise correlations)\r\nSample size: 327 to 327\r\nRotation: Varimax\r\n\r\nRotated loadings:\r\n\r\n Component 1 Component 2\nBrand attitude: Diet Pepsi 0.767 \nBrand attitude: Pepsi Max 0.739 \nBrand attitude: Diet Coke 0.715 \nBrand attitude: Coke Zero 0.667 \nBrand attitude: Pepsi 0.848 \nBrand attitude: Coca-Cola 0.761 \n\r\n Component 1 Component 2\nSum of Square Loadings 2.165 1.475\n% of Variance 36.089 24.579\nCumulative % 36.089 60.668\n\r\nCommunalities:\r\n\r\n Initial Extraction\nBrand attitude: Coca-Cola 1 0.597\nBrand attitude: Diet Coke 1 0.592\nBrand attitude: Coke Zero 1 0.448\nBrand attitude: Pepsi 1 0.775\nBrand attitude: Diet Pepsi 1 0.623\nBrand attitude: Pepsi Max 1 0.605\n\r\nScore Coefficient Matrix:\r\n\r\n Component 1 Component 2\nBrand attitude: Coca-Cola -0.106 0.529\nBrand attitude: Diet Coke 0.350 -0.236\nBrand attitude: Coke Zero 0.315 -0.075\nBrand attitude: Pepsi 0.062 0.567\nBrand attitude: Diet Pepsi 0.347 0.083\nBrand attitude: Pepsi Max 0.331 0.123\n","warning":""},"secondsTaken":0.28099999999999997,"updated":"2020-04-29T21:19:26.7362916Z","lastUpdatedMessage":null,"executedCode":null,"lastSavedCode":null,"highlightedCodeSpans":[{"start":81,"length":3,"index":0},{"start":86,"length":3,"index":0},{"start":91,"length":3,"index":0},{"start":96,"length":3,"index":0},{"start":101,"length":3,"index":0},{"start":106,"length":3,"index":0},{"start":121,"length":9,"index":4},{"start":293,"length":17,"index":6},{"start":383,"length":7,"index":6},{"start":790,"length":10,"index":4},{"start":1062,"length":16,"index":4},{"start":1171,"length":20,"index":4},{"start":1282,"length":10,"index":4},{"start":1724,"length":9,"index":4}],"tableTransformations":"<TabularTransformer>\r\n <TabularTransform type=\"Truncation\" truncationHeaderType=\"Column\" />\r\n <TabularTransform />\r\n</TabularTransformer>","tabularFilteringOptions":null,"hasGuiControls":true,"calculating":"Idle","showDebug":false,"layout":"OutputOnly","vSplit":0.25,"hSplit":0.45,"updateWarnings":true,"updateMode":"Manual","warnSlow":false,"Options":{"debugconsole":false,"codeposition":"OutputOnly","splitH":0.45,"splitV":0.25,"update warnings":true,"updating":"Manual","warn slow":false}}