sample size = 327
Total
Age
0%
18%
18 to 24
13%
25 to 29
12%
30 to 34
10%
35 to 39
11%
40 to 44
11%
45 to 49
8%
50 to 54
12%
55 to 64
16%
65 or more
7%
Income
0%
24%
Less than $15,000
3%
$15,001 to $30,000
11%
$30,001 to $45,000
10%
$45,001 to $60,000
19%
$60,001 to $90,000
24%
$90,001 to $120,000
14%
$120,001 to $150,000
8%
$150,001 to $200,000
7%
$200,001 or more
5%
Gender
0%
55%
Male
49%
Female
51%
Living arrangements
0%
40%
Living with your parents/guardian
7%
Living alone
10%
Living with partner only
33%
Living with children only
5%
Living with partner and children
38%
Sharing accommodation
7%
Other (Please type into the box.)
0%
Colas (e.g., Coca-Cola, Pepsi Max)? [...
0%
54%
Once a month
9%
Once every 2 weeks
10%
Once a week
17%
2 to 3 days a week
23%
4 to 5 days a week
12%
Every or nearly every day
30%
Sparkling mineral water [Frequency of drinking]
0%
54%
Never
20%
Once or twice a year
14%
Once every 3 months
14%
Once a month
17%
Once every 2 weeks
9%
Once a week
12%
2 to 3 days a week
6%
4 to 5 days a week
3%
Every or nearly every day
4%
Coffee [Frequency of drinking]
0%
54%
Never
19%
Once or twice a year
3%
Once every 3 months
3%
Once a month
2%
Once every 2 weeks
5%
Once a week
4%
2 to 3 days a week
7%
4 to 5 days a week
6%
Every or nearly every day
52%
Coca-Cola [Cola drinking frequency]
0%
78%
Never
16%
Once or twice a year
7%
Once every 3 months
7%
Once a month
13%
Once every 2 weeks
9%
Once a week
17%
2 to 3 days a week
14%
4 to 5 days a week
5%
Every or nearly every day
11%
Diet Coke [Cola drinking frequency]
0%
78%
Never
36%
Once or twice a year
16%
Once every 3 months
10%
Once a month
13%
Once every 2 weeks
7%
Once a week
4%
2 to 3 days a week
5%
4 to 5 days a week
6%
Every or nearly every day
4%
Coke Zero [Cola drinking frequency]
0%
78%
Never
38%
Once or twice a year
9%
Once every 3 months
6%
Once a month
12%
Once every 2 weeks
7%
Once a week
9%
2 to 3 days a week
8%
4 to 5 days a week
3%
Every or nearly every day
9%
Pepsi [Cola drinking frequency]
0%
78%
Never
31%
Once or twice a year
18%
Once every 3 months
13%
Once a month
17%
Once every 2 weeks
8%
Once a week
8%
2 to 3 days a week
4%
Every or nearly every day
1%
Diet Pepsi [Cola drinking frequency]
0%
78%
Never
63%
Once or twice a year
13%
Once every 3 months
6%
Once a month
7%
Once every 2 weeks
3%
Once a week
2%
2 to 3 days a week
2%
4 to 5 days a week
1%
Every or nearly every day
2%
Pepsi Max [Cola drinking frequency]
0%
78%
Never
39%
Once or twice a year
12%
Once every 3 months
11%
Once a month
10%
Once every 2 weeks
7%
Once a week
6%
2 to 3 days a week
6%
4 to 5 days a week
4%
Every or nearly every day
6%
Preferred cola
0%
82%
Coca-Cola
44%
Diet Coke
11%
Coke Zero
19%
Pepsi
9%
Diet Pepsi
3%
Pepsi Max
13%
Dislike all cola
1%
Don't care
1%
Coca-Cola [Brand attitude]
0%
55%
Hate
4%
Dislike
6%
Neither like nor dislike
14%
Love
33%
Like
42%
Diet Coke [Brand attitude]
0%
55%
Hate
16%
Dislike
29%
Neither like nor dislike
20%
Love
12%
Like
23%
Coke Zero [Brand attitude]
0%
55%
Hate
14%
Dislike
19%
Neither like nor dislike
25%
Love
18%
Like
24%
Pepsi [Brand attitude]
0%
55%
Hate
10%
Dislike
14%
Neither like nor dislike
31%
Love
8%
Like
37%
Diet Pepsi [Brand attitude]
0%
55%
Hate
19%
Dislike
26%
Neither like nor dislike
38%
Love
5%
Like
12%
Pepsi Max [Brand attitude]
0%
55%
Hate
14%
Dislike
18%
Neither like nor dislike
29%
Love
15%
Like
24%
100% (Count = 327)
Segment 1
0%
18%
17%
13%
11%
13%
8%
9%
12%
13%
5%
0%
24%
4%
11%
13%
17%
24%
13%
5%
8%
6%
0%
55%
53%
47%
0%
40%
10%
7%
32%
5%
40%
6%
0%
0%
54%
9%
11%
22%
26%
9%
24%
0%
54%
24%
12%
11%
18%
9%
14%
7%
3%
2%
0%
54%
20%
3%
2%
3%
4%
5%
6%
7%
51%
0%
78%
0%
0%
3%
10%
11%
23%
24%
9%
20%
0%
78%
54%
21%
8%
8%
4%
2%
1%
2%
0%
0%
78%
52%
11%
5%
10%
8%
10%
3%
1%
1%
0%
78%
21%
18%
15%
17%
11%
11%
5%
1%
0%
78%
78%
12%
4%
2%
3%
1%
0%
0%
0%
0%
78%
55%
16%
9%
7%
5%
4%
2%
2%
1%
0%
82%
82%
0%
4%
13%
0%
0%
0%
0%
0%
55%
0%
0%
3%
55%
42%
0%
55%
27%
41%
19%
1%
13%
0%
55%
23%
22%
29%
4%
21%
0%
55%
11%
11%
29%
8%
41%
0%
55%
29%
31%
39%
0%
1%
0%
55%
21%
25%
34%
3%
17%
51% (Count = 166)
Segment 2
0%
18%
10%
11%
9%
9%
14%
8%
13%
18%
9%
0%
24%
2%
11%
8%
21%
23%
14%
11%
5%
4%
0%
55%
45%
55%
0%
40%
5%
13%
34%
4%
35%
9%
1%
0%
54%
8%
10%
12%
20%
16%
36%
0%
54%
16%
16%
17%
17%
10%
9%
5%
4%
7%
0%
54%
17%
3%
3%
1%
5%
3%
8%
5%
54%
0%
78%
32%
14%
12%
17%
7%
10%
5%
2%
1%
0%
78%
18%
10%
12%
18%
11%
6%
9%
9%
8%
0%
78%
23%
6%
7%
13%
7%
8%
14%
5%
17%
0%
78%
40%
18%
12%
17%
5%
4%
2%
1%
0%
78%
48%
13%
9%
12%
4%
4%
5%
2%
4%
0%
78%
23%
7%
13%
14%
9%
9%
9%
6%
11%
0%
82%
4%
23%
33%
4%
6%
27%
1%
2%
0%
55%
9%
13%
26%
10%
42%
0%
55%
4%
17%
21%
24%
34%
0%
55%
5%
15%
21%
32%
28%
0%
55%
10%
17%
34%
7%
33%
0%
55%
9%
21%
37%
11%
23%
0%
55%
6%
12%
23%
28%
31%
49% (Count = 161)