Brand attitude (flattened) by Age Merged
sample size = 327; 95% confidence level
Column %
Under 30
30 to 39
40 to 54
55 or more
NET
Coca-ColaHate4% 1% 7% 4% 4%
Dislike5% 3% 6% 12% 6%
Neither like nor dislike14% 14% 14% 15% 14%
Love45% 33% 31% 22% 33%
Like33% 48% 42% 47% 42%
Diet CokeHate14% 19% 21% 7% 16%
Dislike33% 28% 24% 36% 29%
Neither like nor dislike24% 17% 22% 15% 20%
Love7% 14% 13% 15% 12%
Like22% 22% 22% 27% 23%
Coke ZeroHate12% 20% 15% 10% 14%
Dislike13% 14% 18% 30% 19%
Neither like nor dislike24% 26% 25% 26% 25%
Love20% 16% 23% 10% 18%
Like30% 23% 21% 25% 24%
PepsiHate10% 13% 15% 3% 10%
Dislike10% 14% 15% 16% 14%
Neither like nor dislike34% 33% 29% 30% 31%
Love10% 4% 11% 4% 8%
Like37% 35% 30% 47% 37%
Diet PepsiHate18% 28% 23% 7% 19%
Dislike25% 28% 23% 30% 26%
Neither like nor dislike42% 35% 41% 30% 38%
Love5% 0% 5% 11% 5%
Like10% 10% 9% 22% 12%
Pepsi MaxHate16% 19% 16% 4% 14%
Dislike16% 17% 21% 19% 18%
Neither like nor dislike24% 29% 29% 33% 29%
Love23% 7% 13% 18% 15%
Like22% 28% 22% 26% 24%
NET100% 100% 100% 100% 100%