Brand attitude by Age Merged
sample size = 327; 95% confidence level
Row %
HateDislikeNeither like nor dislikeLoveLikeNET
Under 30
30 to 39
40 to 54
55 or more
NET
Under 30
30 to 39
40 to 54
55 or more
NET
Under 30
30 to 39
40 to 54
55 or more
NET
Under 30
30 to 39
40 to 54
55 or more
NET
Under 30
30 to 39
40 to 54
55 or more
NET
Under 30
30 to 39
40 to 54
55 or more
NET
Coca-Cola21% 7% 50% 21% 100% 19% 10% 29% 43% 100% 26% 21% 30% 23% 100% 34% 21% 30% 15% 100% 20% 24% 31% 25% 100% 25% 21% 31% 22% 100%
Diet Coke24% 25% 41% 10% 100% 28% 20% 25% 27% 100% 31% 18% 34% 17% 100% 15% 25% 33% 28% 100% 24% 20% 29% 27% 100% 25% 21% 31% 22% 100%
Coke Zero22% 30% 33% 15% 100% 18% 16% 30% 36% 100% 24% 22% 30% 23% 100% 29% 19% 40% 12% 100% 31% 20% 26% 23% 100% 25% 21% 31% 22% 100%
Pepsi24% 26% 44% 6% 100% 18% 22% 33% 27% 100% 27% 22% 29% 21% 100% 32% 12% 44% 12% 100% 26% 20% 26% 28% 100% 25% 21% 31% 22% 100%
Diet Pepsi24% 31% 37% 8% 100% 25% 22% 27% 26% 100% 28% 20% 34% 18% 100% 24% 0% 29% 47% 100% 20% 18% 23% 40% 100% 25% 21% 31% 22% 100%
Pepsi Max29% 29% 36% 7% 100% 22% 20% 35% 23% 100% 21% 21% 32% 26% 100% 38% 10% 26% 26% 100% 23% 24% 28% 24% 100% 25% 21% 31% 22% 100%