% | Friendly | Low prices | Fashio- nable | Reliable | Good cove- rage | The best phones | Conveni- ently loca- ted stores | Leaders in mobile phone techno- logy | NET |
|---|---|---|---|---|---|---|---|---|---|
| AAPT | 19% | 19% | 13% | 9% | 5% | 11% | 5% | 12% | 49% |
| New Tel | 11% | 10% | 11% | 6% | 2% | 9% | 3% | 9% | 35% |
| One-tel | 14% | 18% | 12% | 6% | 3% | 10% | 3% | 9% | 44% |
| Optus | 44% | 37% | 33% | 47% | 35% | 44% | 62% | 45% | 90% |
| Orange (Hutchison) | 30% | 39% | 39% | 11% | 7% | 21% | 14% | 21% | 75% |
| Telstra (Mobile Net) | 29% | 15% | 21% | 64% | 74% | 41% | 66% | 61% | 94% |
| Virgin Mobile | 32% | 34% | 39% | 8% | 4% | 14% | 9% | 14% | 67% |
| Vodafone | 42% | 34% | 49% | 42% | 42% | 41% | 51% | 43% | 89% |
| NET | 95% | 100% | 97% | 99% | 99% | 84% | 96% | 95% | 100% |