% | Fun | Innovative | Good customer service | Stylish | Easy-to-use | High quality | High performance | NET |
|---|---|---|---|---|---|---|---|---|
| Apple | 46 | 66 | 26 | 59 | 38 | 53 | 50 | 79 |
| Microsoft | 17 | 39 | 18 | 10 | 34 | 30 | 34 | 65 |
| 54 | 55 | 17 | 17 | 60 | 27 | 31 | 84 | |
| Sony | 29 | 39 | 19 | 40 | 36 | 57 | 46 | 78 |
| Yahoo | 28 | 17 | 7 | 6 | 29 | 10 | 10 | 53 |
| Samsung | 18 | 28 | 17 | 29 | 30 | 37 | 30 | 68 |
| LG | 18 | 26 | 14 | 28 | 28 | 29 | 23 | 69 |
| NET | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |