Technology brand associations 2012

%	Fun	Innovative	Good cust- omer serv- ice	Stylish	Easy-to- use	High qual- ity	High per- formance	NET
Apple	46	66	26	59	38	53	50	79
Microsoft	17	39	18	10	34	30	34	65
Google	54	55	17	17	60	27	31	84
Sony	29	39	19	40	36	57	46	78
Yahoo	28	17	7	6	29	10	10	53
Samsung	18	28	17	29	30	37	30	68
LG	18	26	14	28	28	29	23	69
NET	100	100	100	100	100	100	100	100