% | Fun | Innovative | Good customer service | Stylish | Easy-to-use | High quality | High performance | NET |
|---|---|---|---|---|---|---|---|---|
| Apple | 64 | 75 | 51 | 69 | 59 | 72 | 66 | 86 |
| Microsoft | 22 | 43 | 21 | 20 | 38 | 46 | 45 | 71 |
| 63 | 59 | 27 | 32 | 58 | 40 | 42 | 86 | |
| Sony | 25 | 28 | 18 | 36 | 34 | 48 | 36 | 68 |
| Yahoo | 14 | 9 | 6 | 3 | 14 | 7 | 7 | 39 |
| Samsung | 29 | 50 | 30 | 52 | 51 | 49 | 46 | 77 |
| LG | 16 | 28 | 18 | 31 | 35 | 38 | 29 | 72 |
| NET | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |