Technology brand associations 2017

%	Fun	Innovative	Good cust- omer serv- ice	Stylish	Easy-to- use	High qual- ity	High per- formance	NET
Apple	64	75	51	69	59	72	66	86
Microsoft	22	43	21	20	38	46	45	71
Google	63	59	27	32	58	40	42	86
Sony	25	28	18	36	34	48	36	68
Yahoo	14	9	6	3	14	7	7	39
Samsung	29	50	30	52	51	49	46	77
LG	16	28	18	31	35	38	29	72
NET	100	100	100	100	100	100	100	100