Correlation | Coca-Cola | Diet Coke | Coke Zero | Pepsi | Diet Pepsi | Pepsi Max | SUM |
|---|---|---|---|---|---|---|---|
| Coca-Cola - When 'out and about' | .48 | -.23 | -.13 | -.01 | -.25 | -.23 | -.13 |
| Diet Coke - When 'out and about' | -.19 | .51 | .11 | -.11 | .24 | .06 | .21 |
| Coke Zero - When 'out and about' | -.10 | .17 | .41 | -.10 | .04 | .09 | .18 |
| Pepsi - When 'out and about' | .10 | .00 | -.03 | .32 | .04 | .07 | .15 |
| Diet Pepsi - When 'out and about' | -.18 | .17 | .01 | .02 | .44 | .09 | .16 |
| Pepsi Max - When 'out and about' | -.12 | .04 | .07 | .16 | .10 | .52 | .25 |
| Coca-Cola - When 'at home' | .51 | -.30 | -.16 | -.03 | -.27 | -.29 | -.19 |
| Diet Coke - When 'at home' | -.22 | .55 | .08 | -.13 | .24 | .04 | .19 |
| Coke Zero - When 'at home' | -.12 | .24 | .60 | -.15 | .07 | .13 | .27 |
| Pepsi - When 'at home' | .10 | -.03 | -.04 | .34 | .03 | .09 | .14 |
| Diet Pepsi - When 'at home' | -.16 | .18 | -.01 | .02 | .41 | .07 | .16 |
| Pepsi Max - When 'at home' | -.12 | .07 | .09 | .17 | .13 | .54 | .28 |
| SUM | .03 | .31 | .36 | -.03 | .12 | .19 | .32 |