% | Feminine | Health- conscious | Innocent | Older | Open to new exp- eriences | Rebellious | Sleepy | Traditional | Weight- conscious | NET |
|---|---|---|---|---|---|---|---|---|---|---|
| Coke | 6% | 2% | 11% | 65% | 22% | 26% | 10% | 91% | 1% | 98% |
| Diet Coke | 57% | 58% | 22% | 23% | 9% | 5% | 23% | 15% | 76% | 92% |
| Coke Zero | 22% | 54% | 11% | 5% | 51% | 64% | 10% | 3% | 64% | 95% |
| Pepsi | 9% | 3% | 10% | 39% | 17% | 18% | 14% | 55% | 0% | 80% |
| Diet Pepsi | 62% | 58% | 45% | 10% | 17% | 4% | 30% | 4% | 77% | 95% |
| Pepsi Max | 9% | 31% | 7% | 7% | 49% | 45% | 6% | 4% | 40% | 86% |
| None of these | 9% | 17% | 30% | 7% | 13% | 15% | 39% | 3% | 6% | 58% |
| NET | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |