% | Fun | Innovative | Good customer service | Stylish | Easy-to-use | High quality | High performance | NET |
|---|---|---|---|---|---|---|---|---|
| Apple | 46% | 66% | 26% | 59% | 38% | 53% | 50% | 79% |
| Microsoft | 17% | 39% | 18% | 10% | 34% | 30% | 34% | 65% |
| 54% | 55% | 17% | 17% | 60% | 27% | 31% | 84% | |
| Sony | 29% | 39% | 19% | 40% | 36% | 57% | 46% | 78% |
| Yahoo | 28% | 17% | 7% | 6% | 29% | 10% | 10% | 53% |
| Samsung | 18% | 28% | 17% | 29% | 30% | 37% | 30% | 68% |
| LG | 18% | 26% | 14% | 28% | 28% | 29% | 23% | 69% |
| NET | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |