% | Google | Apple | Microsoft | IBM | Intel |
|---|---|---|---|---|---|
| Fun | 63% | 64% | 22% | 3% | 4% |
| Innovative | 59% | 75% | 43% | 15% | 19% |
| Easy to use | 58% | 59% | 38% | 7% | 10% |
| High performance | 42% | 66% | 45% | 23% | 23% |
| Worth what you pay for | 40% | 49% | 39% | 6% | 15% |
| Stylish | 32% | 69% | 20% | 5% | 5% |
| Good customer service | 27% | 51% | 21% | 4% | 8% |
| Low prices | 17% | 7% | 7% | 4% | 3% |