% | Coke | Diet Coke | Coke Zero | Pepsi | Diet Pepsi | Pepsi Max | None of these |
|---|---|---|---|---|---|---|---|
| Feminine | 6% | 57% | 22% | 9% | 61% | 10% | 10% |
| Health-conscious | 2% | 59% | 55% | 2% | 58% | 31% | 17% |
| Innocent | 9% | 23% | 13% | 10% | 43% | 7% | 30% |
| Older | 65% | 22% | 5% | 38% | 9% | 6% | 9% |
| Open to new experiences | 23% | 9% | 52% | 16% | 16% | 50% | 12% |
| Rebellious | 26% | 5% | 31% | 18% | 4% | 45% | 16% |
| Sleepy | 9% | 24% | 9% | 14% | 30% | 6% | 39% |
| Traditional | 92% | 15% | 3% | 54% | 3% | 4% | 3% |
| Weight-conscious | 1% | 76% | 65% | 0% | 76% | 41% | 6% |